Hawaii Cacao Festival 2012 at the Haleiwa Farmer’s Market

Two Sunday’s ago I had the fortunate opportunity to check out the 2nd Annual Cacao Festival at the Haleiwa’s Farmer’s Market. Actually, me going to this event happened on a whim. The day before, Ernest (remember Waldo from the Makapuu to Tom-Tom hike?) invited me to check out the festival with him. I heard about it a few days earlier but had forgotten about it when Ernest brought it up. My interest was renewed now that I had someone to go with. The funny thing is that we never really set a time to go. That Sunday, I woke up a bit late, jumped in my car and drove to Haleiwa wondering if Ernest would still be joining me. Before heading to the Farmer’s Market, I made a pitstop at the Haleiwa American Savings Bank to grab some quick cash. It turned out that Ernest had reached Haleiwa at around the same that I stopped at the ATM. Cool. Only thing, he missed the Farmer’s Market and ended up lost somewhere in the North Shore. Fortunately, I guided him to the intersection of Jospeh P. Leong Bypass & Kamehameha Hwy and he was able to find his way the Farmer’s Market. All this excitement and we hadn’t even checked out the Cacao Festival yet!

The Haleiwa Farmer’s Market was definitely bustling and packed with people. It was great to see such a large crowd supporting local businesses. As I walked around and checked out the different vendors I became impressed by the large number of local business that I had never heard of prior. This was great and I was very stoked. The various cacao vendors where interspersed with the regular maker sellers. Our first stop was at the Waialua Estate Sweet Paradise Chocolatier Brew Bar where they were serving Hawaiian Hot Chocolate Shots. Ernest bought me a shot and my taste buds were instantly surprised, shocked, and satisfied. The shot included 70% Hawaiian grown Waialua Estate chocolate, local vanilla bean, ginger, cinnamon, and Hawaiian chili pepper. The shot was amazing.

Hawaiian Hot Chocolate Shots. Photo by Coty Gonzales.

Waialua Estate Coffee. Photo by Coty Gonzales.

Fresh Coffee Beans. Photo by Coty Gonzales.

My next stop was at the Roots of Hawaii Tea stand. They were giving away samples of their Noni Sweetlove tea, which contained noni leaf, raspberry leaf, lemon grass, hibiscus, and stevia. The seller mentioned that it was good for aiding the digestive system, and helps to rid of acid reflex, heartburn and gas. It did taste good.

The very friendly Roots of Hawaii Tea stand. Photo by Coty Gonzales.

Kava Shots. Photo by Coty Gonzales.

At the very end of the lot, under a huge tent was Malie Kai Chocolates. I love chocolate, so again, I was surprised that I had never heard about this chocolatier. Their chocolates are made entirely from cacao beans that are grown on the North Shore. They had really nice packaging and of course, the chocolates tasted very rich. The only drawback was that these premium chocolates have a hefty price tag relative to the average Nestle chocolate bar. Then again, these are all Hawaii made organic chocolates. How can you not like that? After this event I had a new found appreciation for finely made chocolates.

The neat Malie Kai Chocolates table. Photo by Coty Gonzales.

Tiny Pineapples. Photo by Coty Gonzales.

Once I had my fill of samples from Malie Kai Chocolates, I made my way over to Ono Pops. Now, this was a vendor that I was 100% familiar with. I had tasted their product at one of the Eat The Street events last year. I remember their pops being super refreshing and very tasty. I wanted some. I ordered a Lilikoi 50/50 for myself and a Chinese Chocolate concoction (I can’t remember the real name, I think it was 6-spice Chinese Chocolate). Yep, my memory served me right. These pops were so delicious, especially on this particularly sunny day. And I finally found out why it’s called Lilikoi 50/50. It’s because they can’t use the trademarked term “creamsicle.” Instead, they went with the term “50/50” which was used by an old and now defunct popsicle maker to describe their “creamsicle” like popsicles.

Lilikoi 50/50 from Ono Pops. Photo by Coty Gonzales.

Ernest enjoying his 6-Spice Chinese Chocolate popsicle. Photo by Coty Gonzales.

The Ono Pops guy. He was cool. Photo by Coty Gonzales.

Keep The Country Country Button Jar. Photo by Coty Gonzales.

These guys were serving fresh coconut juice! Photo by Coty Gonzales.

Rambutan is such an interesting looking fruit. I spotted it at one of the fruit stands and ended up buying a bunch. I asked Ernest what they tasted like and he said “like a lighter tasting lychee.” I was in. Indeed, they tasted like a very mild lychee.

The bunch of Rambutan that I bought! Photo by Coty Gonzales.

Continuing with my chocolate quest, I spotted some local raw vegan chocolate walnut brownies. The named scared me a bit, but they were indeed sweet and yummy. Even better, there was a little chihuahua named Fiona guarding the vegan chocolate stand. She was so cute. I couldn’t resist snapping a few photos of her. Adorable!

The vegan brownies. Photo by Coty Gonzales.

Fiona, the awesome chihuahua that was guarding the raw vegan brownies! Photo by Coty Gonzales.

One of my favorite vendors was Homemade Jams, purveyors of local made fruit jams. I fell in love with their lilikoi butter jam. Damn, it was delicious. I ended up buying two jars of the lilikoi butter, saving one for myself and giving one away to a friend. If you ever make your out to the Haleiwa Farmer’s Market then you should definitely check these guys out. Look for the hipster jam makers.

Homemade Jams. My favorite was the Lilikoi Butter! I had to settle for small jars because the large ones were sold out. Photo by Coty Gonzales.

A Madre Chocolate Bar. Photo by Coty Gonzales.

A collection of Madre Chocolate bars. Photo by Coty Gonzales.

The rest of the afternoon was spent at the Madre Chocolate booth. Like Malie Kai Chcolates, Madre Chocolate grows all of their cacao here in Hawaii. They did an entire 1-hour presentation on how you go from cacao bean to chocolate bar. Nat Bletter, a master chocolatier and co-founder of Madre Chocolate, did an excellent job with the demonstration and shared a lot of information about the Cacao bean. Right next to the demonstration (I was jumping back and forth between the two tents), David Elliot (the other co-founder) turned me on to Cacao juice. Oh man, I think the cacao juice might have been my favorite product of the day. It was very good. It had an interesting taste, almost like a subdued lilikoi drink.

The Cacao Festival was definitely an interesting experience. Most valuable to me was the exposure to all of the local small businesses. A lot of people in Hawaii make some really awesome products – you should definitely seek them out.

Explorers: Coty Gonzales and Ernest Tsang.

Directions: These are directions to get to the Haleiwa Farmer’s Market. From Honolulu you will take the H1 west bound, toward Wahiawa. Drive about 10 miles and then take a slight right on to H2 north bound. You will then drive for about 7.8 miles and then you take exit 8 toward Wahiawa. Merge onto HI-99 N/Kamehameha Hwy and continue to follow Kamehameha Hwy. The farmers market is located at the intersection of Joseph P. Leong Hwy and Kamehameha Highway. Keep an eye out for the large row of tents on the freeway. Alternatively, you could drive through old Haleiwa town, pass Matsumoto’s Shave ice, pass the Haleiwa Joe’s, and cross the famous Anahula Bridge. The Farmer’s Market will be on your left at the end of the road.

The fancy Madre Chocolate Table. Photo by Coty Gonzales.

Wow, I really want another cup of this Cacao juice. So damn good. Photo by Coty Gonzales.

Tropic Moon Aloha Shirts. All handmade in Hawaii. Photo by Coty Gonzales.

The Tropic Moon lady had some really small aloha shirts. Very nice aloha shirts for the keiki! Photo by Coty Gonzales.

Happy’s Hawaii Green Sauce. Photo by Coty Gonzales.

About Coty

Founder of Exploration: Hawaii. Adventure, Minimalism, Vinyl, Typography, and Coffee + Matcha. A single space after a period, please.

4 comments

    • The kava was actually one thing that I missed out on! When I stopped by their tent they were refilling and so I was supposed to go back later but then I forgot! Next time. You should check out the Farmer’s Market there one of these days, some real nice treats!

  1. The Hawaiian Hot Chocolate shots were actually made by Sweet Paradise Chocolatier but made with Waialua Estate Chocolate. Sweet Paradise flies over from Maui to participate in the festival each year. We serve our Hot Chocolate Shots in our Wailea chocolate boutique.

    • Hi Melanie! Thanks for the correction, I fixed the error in the blog post. Were you the one at the festival serving the hot chocolate shots? I just added Sweet Paradise Chocolatier on Twitter and Facebook. If you’d like, feel free to give Exploration: Hawaii a “Like” on Facebook as well – we’d appreciate it!

      AND by the way, yo’re hot chocolate shots were amazing 😉

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